By Sofia Perez
[Published by Forbes, July 22, 2024]
The success of a food or drink business is predicated on many things—quality, flavor, price and market reach, to name a few—but in a world plagued by climate change, water scarcity and vast income inequality, consumers are increasingly looking at the social and environmental footprint of their purchasing decisions. According to data-marketing company Leger, 64% of consumers feel that a brand’s social responsibility efforts…
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